Baby Boomers: What Are You Looking For?

The phrase “Baby Boomer” is often used as an umbrella term to describe individuals born in the years following World War II. According to the U.S. Census Bureau, anyone currently between the ages of 54 and 72 is considered a Baby Boomer.

Because of this 18-year age gap, it makes sense that Boomers in their 50s are likely to have different financial needs and concerns than Boomers in their late 60s and early 70s. Life insurance and annuities can address these individual needs in unique ways.

Protect & Grow

Baby Boomers who are still working may want to explore ways to protect and grow their upcoming retirement plans, and to help protect their families. Life insurance or an annuity can help in distinct ways for this age group:

Life Insurance

• Fits a need for permanent coverage with flexible options to last a lifetime
• Wish to help provide for their family, both today and in the future

Accumulator and LifeTime Universal Life insurance can be a great fit for these types of needs.

Annuities

• Want to reduce risk and have retirement savings that can last a lifetime
• Tax-deferred way to accumulate funds

A platinum bonus annuity can help grow retirement assets and provide a steady stream of income.

Retirement

Baby Boomers who are retired may be thinking about their final expenses, leaving a legacy, and ways to not outlive their savings.

Life Insurance

• Have a need for permanent life insurance to help ensure funds for final expenses
• Want to purchase a policy that has flexibility as needs change
• Want to be remembered for leaving a financial legacy

Universal Life can provide a way to leave a legacy. Whole Life insurance can help your family take care of final expenses.

Annuities

• Want to create a lifetime of income in exchange for a single premium
• Decide when you would like to start receiving payments from your own savings